Targeted online offerings
To reliably measure and evaluate the efficiency and effectiveness of content, services and communication is a complex challenge. Tallence develops individual Analysis Solutions based on standard products as well as its own customisations and extensions. In this way we enable our customers to consider their online strategies, to discover new potentials and to better utilize their available resources.
The basis of any analysis is reliable source data. In complex systems it is especially important to identify the relevant data and successfully consolidate it from its various sources. Valuable information can be generated through integrations with CMS, online shop and mobile services systems. This information is essential in achieving a useful targeted analysis.
Result values and detailed reports deepen the understanding of analysis. They can provide information about the efficiency of a business process, common group interests within content channels, or the sustainability of a self-service offering. This understanding of the relationship between offerings and customer interest allows business strategies to be developed or optimised accordingly.
Tallence Enterprise Web Analytics makes it possible for our clients to develop custom-made offers and services. Through the close coupling of analysis with CMS and services, teasers, campaigns, and offers can automatically be updated or replaced. The result is an individually personalized experience for each individual customer, and therefore a selective control of customer interaction.
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Because of our many years and practical experience with both the CoreMedia content management system and web data analysis, CoreMedia has decided to develop the analysis capability for their product together with Tallence. Thanks to the close integration of the analysis function with the CoreMedia product, the generation and collection of relevant information can be enabled quickly and with little effort, and brought immediately into the production process.
 | CoreMedia In-Site-Analytics |